World Match enters the online African market

World Match 's products already effectively penetrated several markets and they are confident that a move into the Nigerian business scenario will be just as successful, giving rise to a potential growth into the wider African market.

Alessandro Fried, President of World Match, states: “The Nigerian market has been very attractive to us for quite a long time. Being one of the most populous and fastest-developing economy in Africa and occupying a strategic position in the West African sub-region, Nigeria indeed provides an opportunity to realize yet another shared vision of a positive linkage of our technology and services with sound local capacity, knowledge and expertise”.

Sheriff Olaniyan, CEO at Chess Plus, in turn, explains their reasons for this partnership and business objectives.

Mr Olaniyan, which do you think will be the trends of the Nigerian market for online gaming in the near future?
S.O.: The African market is a virgin and dynamic market and online gaming is at the teething period: the awareness is just been created by Surebet247.com and people are really responding to it. More people are now familiar with Internet and mobile gaming platform and is picking up gradually. Basic understanding of football betting is there and casino is a new game, people want something new and lots of questions were been asked on how to play our casino. Therefore I think the Sport Betting is pulling the casino along into the future.

How many Nigerian licensees obtained the licence for online casino games?
S.O.:So far Surebet247.com is the only company with casino platform, but according to rumors other companies are interested to the online casino business.As far as we can see from your website, online betting has been your core business so far.

Why did you choose to add casino games to your offer?
S.O.: Retail betting has always been our core business with over 120 outlets and now punters are asking for something fresh. The best option then is to move to the online market to cover a wider range in the market place because many prefer to wager at home: all our marketing is now on online to promote our business.

What are your business objectives from now on?
S.O.: Our objective now is basically promotion, promotion, promotion! This is the only way people get to know about casino and sport betting. We have the population and money in the country, so it is a matter of time for the awareness. We have all the hotels and land based casino to promote our online casino and also market our other products. Our basic objective now is marketing our online.

What are the reasons that led Chess Plus to choose WM's products?
Taking WM Casino Suite on our platform is a time taking task, we have shopped around looking for a suitable platform, nice games and easy integration. World Match has all this and this gives us all we want, also dealing with WM is like a walk in the park.

For further info, visit www.worldmatch.eu, or contact WM’s Sales Department at [email protected].