Transact to demonstrate Epicentral at Indian Gaming Conference

During the conference, attendees will have the opportunity to learn firsthand how the Epicentral Print System enhances the player experience through the use of personalized promotional coupons, bonus offers and marketing messages printed directly at the slot machine while the players are playing. Epicentral is an easy to use software system that allows casinos to develop targeted marketing campaigns with offers based on any number of casino-determined flexible criteria.

One Native American casino that has adopted the Epicentral technology is the Nisqually Red Wind casino in Olympia, Washington. With the installation of the Epicentral Print System in early February 2012 on all 975 of its slot machines, Red Wind Casino has seen significant increases in new player enrollment, visits per player and overall player spend. Since launching their Epicentral-powered ‘Windfall’ promotional campaign, Red Wind has seen a 30% increase in new player enrollment in their player loyalty club, a 25% increase in players qualifying for the player’s club top-tier, as well as an increase in the number of visits per player, with top-tier player visits in particular increasing by over 10%.

The Epicentral Print System - connected directly to TransAct's ServerPort device inside the slot machine - is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and personalized promotional coupons to be distributed to customers on a real-time basis at a slot machine.

Additionally, the system works with all existing slot systems and games, as it is separate and distinct from the slot system itself. Casinos are able to use the Epicentral Print System to connect to all existing slot machines, regardless of the game's manufacturer, to drive increased revenue and enhance their customers' experience.