Bally launches its “Michael Jackson King of Pop” in Chile

To welcome the King of Pop to casino floors, and invite the public to enjoy some of the artists greatest hits, a Michael Jackson impersonator sang some of his most celebrated songs Players were also provided hats and gloves similar to those worn by Michael Jackson, key rings, bags with the image of the artist, and the opportunity to take photos with the impersonator. Casino employees of each venue also got into the spirit of the launch wearing hat and gloves synonymous with Michael Jackson for the celebration.

Completely translated to Spanish, Bally Technologies’ Michael Jackson King of Pop presents one of the most remarkable artists that have ever existed in a thrilling game full of music in the Pro Series V22/32 cabinet with  Pro Series surround-sound chair.

Michael Jackson King of Pop offers surprise wild bonus (Moonwalk Wilds and Mystery Stacked Wilds) and free games bonuses. It includes five of the most popular videos and songs from the artist -Bad, Beat It, Billie Jean, Dirty Diana, and Smooth Criminal- with exceptional videos that present a concert-like experience thanks to the Pro Seriessurround-sound chair. This game also features the Platinum Record Bonus with U-Spin play mechanic.

The feedback from operators and the player experience
Representatives of the Chilean gambling venues where the game has been launched commented on the positive feedback they are receiving from players for the latest product from Bally.

“We have noted a spectacular feedback from the public to all the new Bally machines that have been implemented. It is very attractive for our players, both the surround sound experience and the comfort brought by the seats integrated in King of Pop machines, as well as the special features. For us it is a privilege to be able to bring our customers the latest technology in entertainment,” said the Games of Chance Management of Monticello Grand Casino and Entertainment World.

Besides, Miguel Miranda, Manager of Gaming Management of Enjoy, commented: “King of Pop machines have generated a great expectation in our customers and visitors from its release-which was a success-maintaining the attraction almost three weeks from the presentation.”

“The Beat It bonus is the people’s favourite due to its interactivity, start frequence and the great jackpots it delivers. Besides, our public has been very surprised with the sound and the graphic quality of the machine. King of Pop has been one of the most successful products we have had since its launch and we expect this continues in time. Today they are number one in our casinos in our customer’s preferences,” said the Manager of Gaming Administration of Enjoy, who added: “It is, in fact, an excellent product,”

Ester Ramírez, Marketing Manager of Casino Marina del Sol, pointed: “Michael Jackson debut was held in December, being well received by the players, who not only emjoyed and commented the fun of the gaming dynamics, but also were greately amazed by the audio and how comfortable it is. No doubt the innovation incorporated achieves to bring our customers a gaming experience that will help comply with the aim to deliver fun and entertainment.”

Ramírez also commented about the launching event: “It was a night dedicated to Michel Jackson, because people could interact with game of the machine and the Michael-style party organized in our disco.”

With regard to the performance of the product, Mauricio Reyes, Slots Director of Marina del Sol, said: “The performance of Michael Jackson King of Pop progressive in our venue has been outstanding. The privileged location had made it attract the attention of our customers, who have led to quadruple the average on the casino in the few dats in has been operating.”

Corporate Manager of Casinos Dreams, Patricio Herman, declared: “We are very very happy to bring this kind of theme game to our casinos, because it brings what demanding customers are looking for: to live a great experience. The machine captivates customers immediately due to its differentiating characteristics such as the architecture of the cabinet, complemented by the power of the chairs, the high quality of the video and sound, Michael Jackson videoclips and also because of the fact of being a game with a high-frequency of jackpots and payments”.

“The experience is amazing when a player sits in front of a so attractive and modern machine, listens to the songs and watches Michael Jackson video clips and also feels the emotion of an entertaining game. Besides, specially its inauguration and announcement generated a great expectation in customers and a great novelty in casinos. Customers really forget about their daily routine together with the music from King of Pop,” remarked when asked about the gaming experience that players can now live every day in each of the gambling venues belonging to Dreams. 

Michael Jackson is presented exclusively by Bravado International Group.