GTECH renews Billboard exclusivity
“The Billboard brand is synonymous with music and music appeals to all age groups and demographics,” said Alan Eland, Senior Vice-President and COO for GTECH North America.
GTECH first signed an exclusive licensing deal for the Billboard brand in 2008 and the recent extension will see it continue to offer the well-known charts leader to the lottery industry for use with certain games.
“The brand also provides GTECH with access to custom digital music stores and once-in-a-lifetime money-can't-buy promotional opportunities. All of this combines to make the Billboard brand a valuable and popular instant scratch lottery game.”
“GTECH has created the Rock The Red Carpet experiential prize that will award lottery winners with an all-expense paid trip to the Billboard Music Awards in Las Vegas with access to the red carpet and the official pre and post-parties.”
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