Playtech launches mobile casino solution for Betfred
Following on from the casino launch, Betfred is set to introduce bingo and live dealer games, bringing its players multiple products via a single user interface on their mobile devices.
“We are thrilled to introduce Playtech’s mobile casino to Betfred, as they are an important operator in the mobile arena,” said Shay Segev, Playtech COO. “With the investment and effort they continue to put into expanding and promoting this platform, we see Betfred as a great partner in advancing our reach on mobile.”
Chris Sheffield, Managing Director of Betfred.com, added, “This is a very exciting launch for us that fits perfectly in line with our overall strategy to boost mobile activity. We are confident that with Playtech’s proven products combined with our strong focus on the platform, we will be able to generate significant traffic to mobile from both existing and new players.”
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