Betfair becomes partner of Crown’s poker championship
Crown’s CEO, Greg Hawkins said, “We are thrilled to announce that Betfair will be the Presenting Partner of the Aussie Millions Poker Championship in January 2013. The Aussie Millions is Crown’s marquee poker event, and there is terrific alignment between these great, established brands. Sport is an enormous part of Australian culture and Betfair’s unique betting exchange is a fantastic complement to the Aussie Millions, and our poker patrons”.
Betfair Australia CEO, Giles Thompson, said Betfair sees its ground breaking partnership with Aussie Millions as an ideal fit for both organisations.
“Betfair has changed the wagering landscape in Australia with its unique betting exchange offering, whilst the Aussie Millions has introduced an innovative tournament which has heightened interest in the game of poker. Already Betfair boasts close to four million customers in over 55 countries and we see this as an invaluable opportunity to engage Australians on the unparalleled benefits of exchange betting.”
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