IGT extends relationship with Ladbrokes

STAR TREK Against All Odds, MONOPOLY PLUSTM and Elvis A Little More ActionTM are among the smash hit branded titles being made available to players at Ladbrokes.com, alongside IGT classics Da Vinci Diamonds, Pixies of the Forest and Wolf Run.

Ladbrokes, at the forefront of the global betting and gaming market with annual Group revenues of £980.3 million, will also receive all new content released by IGT going forward.

“The agreement with Ladbrokes joins two of the world’s most successful gaming companies,” said Leigh Nissim, IGT commercial director of Interactive, EMEA. “IGT is delighted to be supplying its premium online casino games that include many well-known slot titles in addition to popular licensed brands, as well as rolling out our mobile games in early 2013. We look forward to continuing our successful partnership with Ladbrokes.”

“We have made clear our pledge to work with best-of-breed suppliers and IGT certainly fits into this category,” Richard Poole, Head of Product – Casino and Games, Ladbrokes eGaming. “I am sure that our players will appreciate the extra quality we are bringing to Ladbrokes.com and we will be undertaking a comprehensive promotional campaign to launch the games.”