“In 2013, Abbiati will keep on increasing its market share”

What is the evaluation of this year?
We are glad to confirm, that year 2012 was very successful for Abbiati Company. During this last year we continued working on new technologies, developing new products and outsourcing new materials. The company has focused especially on enhancing the security of the products. For example, we had introduced a number of new security features into your chips, plaques and jetons, which have already received a great feedback from our Clients.

Despite the economical situation, we have had a big expansion not just in our key markets, but have continued our expansion also in the Asian areas.

Another achievement obtained by the Company this year is the approval received from the Singapore Casino Regulatory Authority (CRA), which enabled our company to sell our casino currency products in Singapore.

What were the main challenges that you had to face within your major markets?
Even if economy is still under the influence of global recession, generally the performance of the industry for 2012 has been better if to compare with the results of the year 2011. It would be difficult to highlight the specific areas, as each market worldwide has faced its own challenges.

To better adapt to the economic situation, we have reacted by incrementing our structure and generating the Company’s growth. A special attention was paid on strengthening the sales team and overall clients’ support service.

What was the most innovative product or service launched this year by your company?
As it was mentioned previously, the company this year has strengthened its forces in investigating and research and development of new technologies. The result of it is the development of a brand new range of security features to be added to chips, plaques and jetons, created to satisfy even the most demanding of their clients. 

The security of Chips, Plaques and Jetons has always been a goal for our company and as a witness to this we are always researching new materials and technologies to make our products safer against counterfeiting. We are going to showcase these new enhanced security features during the coming ICE show in London.

In your opinion, what is the country with the highest growth potential for next year and why?
For our company, the most outstanding in 2012 was a continuous expansion in the Asian market, but we still have a positive feeling towards the Americas, especially Latin American region. It will be interesting to monitor these regions and their development.

What are your company's plans for 2013?
2013 will hold the same challenges as previous years, but we are confident that we will continue to increase our market’s share, expanding worldwide. We will continue to improve our existing product line, in terms of new designs, composite materials and technology. Our company’s success is based on our continued commitment to deliver high quality, flawless products and services.

How do you picture the gaming industry in 2013? Will it be similar to this year? Will there be a growth or slowdown?
It is difficult to predict, but we have seen the positive signs in the economics growth.  We are talking positively about the future and we believe that we will see the encouraging developments in short term.