Playboy selects Amaya for online gaming

Detailed development and marketing initiatives are underway and initial roll-out is anticipated to begin in early 2013.

Founded in 1953 by Hugh Hefner, privately-held Playboy brings its design-driven lifestyle brand to a global consumer audience through licensing partnerships, media content and entertainment experiences. Today the brand boasts ninety seven percent brand awareness, over seven million Facebook fans, and 10 million unique visitors per month to its website www.playboy.com. The company is leveraging its growing presence digitally in areas including online gaming.

“The Playboy lifestyle is about indulging our passions, and we are focused on bringing content, products and experiences to consumers around the globe that define this lifestyle,” said Scott Flanders, CEO of Playboy Enterprises.  “Gaming is an ideal fit with our strategy and we’re delighted to partner with Amaya on this project, combining a leading global brand with a strong technology partner to offer what we believe will be exciting online gaming experiences.”

“This is a giant global brand for Amaya to partner with online,” commented David Baazov, CEO of Amaya Gaming Group. “We are extremely pleased that Playboy has chosen Amaya to help with their online strategy for both poker and lottery.  With its tremendous online audience and boasting one of the highest unaided global awareness and social media user engagements of any brand, we’re confident that our collaboration with Playboy will be a recipe for success and look forward to guiding them in their online endeavors.”