SIS and Intralot launch greyhound service in Bulgaria

SIS and Intralot have already worked together to push services into retail outlets in Greece and Russia. Intralot supported by its media partner company Vermantia, localises, distributes and operates the SIS2 channel on behalf of its customers in both countries. Now the next phase of that partnership has seen a version of the channel launched in Bulgarian shops. It marks a new departure for the industry in Bulgaria which can now access live content of SIS.

SIS2 was developed in early 2011 for the retail market outside the UK and Ireland and features continuous betting opportunities throughout the day, focusing on greyhound racing and virtual events. Earlier this year, the number of virtual events was increased with the aim to ensure a race every five minutes from the six virtual racetracks shown on SIS2.

Initially, Bulgarian outlets will show live greyhound racing, while SIS and Intralot are looking to expand the content over the next months.

Intralot, which is listed on the Athens stock exchange, is one of the world’s leading suppliers of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming and a major provider of lottery services.

George Irvine, Managing Director, SIS Betting, said: “Our relationship with Intralot is very important as we move into overseas markets. SIS is known for producing quality content and that coupled with Intralot’s ability to tailor services for local markets, world-leading technology and expertise, makes for a compelling partnership.”

Yiannis Gangas, Director of Racing at Intralot, said: “Our partnership with SiS gives us access to world-class racing content and betting data. We believe that during the next months this partnership will result to even more international operations and customers of Intralot introducing Betting on Racing and benefit from our “Racing for Lotteries” offering.”