Alejandra Burato, Director of Belatra for Latin America

“Our machines are operating in Latin American’s main regional venues”

2012-12-12
Reading time 2:04 min
(Argentina, exclusive Yogonet.com).- Belatra Games presented in SAGSE its new game kits belonging to Multivision Super Plus 4 en 1 platform, on its upright Neostar and slantop Multiplier cabinets. “We have presented many new products in this recent event, which will be launched in casinos in 2013,” commented Alejandra Burato, Director for Latin America.

How have you seen the 2012 edition of SAGSE Buenos Aires?
SAGSE was excellent for Belatra. Our company can affirm that the event has been a success. Today, Belatra is positioned among the most recognized companies in the sector in Latin America and reaffirms each of the goals set with the opening of offices in the region. This way, the state-of-the-art technology of our products is shown.

How was the response from operators to your products?
The customers reaffirmed the recognition and the quality of our products. Our equipment is operating in the main gambling halls of the region and it forces us to keep on implementing constant innovation, both in software and hardware.

However, the greatest achievement obtained recently is the acknowledgement of the potential customers that came to our booth recommended by colleagues and friends. They were greatly sourprised with the novelties presented at the show.

Considering the barriers to importation and the exchange rate policy, How do you see the current situation of the Argentine industry? How do you think the situation will evolve? In which way has this been reflected at the show?
Several times we have said that our company, due to its condition of importer and exporter had not had inconveniences with the new import measures. Regarding the Exchange rate policies, we have not had any problem either.

We believe that the event was smaller compared to previous editions, but, in our view, it continues being one of the best shows worldwide, at the same level than ICE and G2E with regard to quality, service, organization and visitors. So we understand that this decrease had to do with a complicated momento worldwide that has nothing to do with our country specifically.

Our offices are located in Argentina and are focused on the whole region, so we can say it has been a year of hard work and movement for us. Our commitment and effort is still concentrated on customer service. We are aware that several countries in the region closed their doors to the sector, but we work hoping that this situation can change and such markets can be recouped.

Which are your main plans and objectives for 2013?
2013 will be a growing year for our company. We presented many new products in this recent event, which will be launched at the casinos in 2013. We are totally convinced that they will be a success. We keep on incorporating new cabinets and modifications to the existing ones. We have our slot roulette, which has been greatly accepted among our customers, we launched our new JPOT system and the new version of the mystery system with tournament modality, on top of the new single game and the new kit versions in the four-in-one platform. 

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