Jeffrey had been Sales Manager for Bally Australia since 2010. He will remain based out of Bally’s Australia headquarters in Sydney, New South Wales, Australia. In his new role, Jeffrey will be responsible for the company’s overall product and marketing strategy and operations for the Australia gaming market.
“Ron’s proven leadership, strong customer relationships, industry depth, and ability to execute will strengthen Bally’s position as a provider of games, systems, and interactive technologies in the Australia market,” said Bally Technologies’ President and Chief Operating Officer Ramesh Srinivasan.
Prior to joining Bally, Jeffrey was National Sales Manager for Aruze Gaming, Australia. Previously, Jeffrey spent more than 10 years with Australia-based Aristocrat Technologies, where he was involved in various sales and marketing positions both in Australia and the United States for that company’s games and systems operations.