“Facebook is the suitable tool if you aim to communicate and build customer loyalty”

In which way can the online gaming industry benefit with the use of Facebook?
Oscar Sciesa: No matter the sector or the activity, Facebook is a communication channel; the question of if I have to be there or not, is not really a question. Many brands or many users take the name of an activity which is not the official one; consequently, being present means that I reveal the online question, I inform that I am present, so I share with the users that really see me as a friend. Understanding this, from here, functionality is a theme that has to do with promotions and the punctual goal of the brand.
Valeria Lagomarsino: Besides, It helps them understand what happens to their current or future customers, because it is a great platform to understand which are the true people interests.

Can social networks be used to build customer loyalty and customer retention?
VL: Yes, sure. Any action which requires to generate customer loyalty, requires an extra effort to understand the user. Basically, is to listen again or read what is interesting for him and see how we can attract him, and once you gain him, the customer loyalty can be maintained.

Is it possible to target that communication to specific groups?
OS: Yes Facebook is super segmentable for hard variables such as age, geo-localization per province, neighbourhood, per tastes, interest and sex. From that variables I target the public I want.
I do not have to experiment anything; I search the public I need and I optimize on that.  From the first fans I start transferring that communication to the people that is friend of those fans. Therefore, it is possible. Facebook is “the” tool if you aim to communicate and build customer loyalty.

What evolution can be expected from Facebook games?
VL: Nowadays, gamification is very important and the Facebook evolution will lead to a certain type of games but, above all, is very important that casinos and operators may capitalize that integration and what they can play within the online platform and that thay they can grow at the casino, one must not exist without the other: both platforms have to be boosted.