Probability awarded an Italian gambling license

It greatly expands Probability's addressable market for mobile gambling services by giving the company direct access to one of the largest legal gambling markets in Europe just as it is opening up the most popular forms of online and mobile gambling.

The award of the license comes three months after Probability made its first step into the Italian market by acquiring the business-to-business mobile gambling developer, Playyoo. The new license allows Probability to leverage that investment further by adding a complementary White Label service.

Commenting on the new license, Probability CEO Charles Cohen said: "The conditions are ideal for us to enter this market with a full White Label offering alongside the B2B business we already operate there following the Playyoo acquisition.

"Our expertise in mobile gambling is tailor made for Italy, where some 30% of adults now have a smartphone and where slots games - our best performer in the UK market - are by far the most popular way to gamble. With the licensing of slots for online and mobile users expected to start later this year, we feel we are in the right place at the right time, with the right offering, to succeed in this very exciting European market," he concluded.