New marketing channels in slots sector to be a central topic at ey!12

The operator has now more chances to improve the customer experience in the point of sale (the slot), through a series of marketing tools that operate through new systems that bring the operator the opportunity to make the most of its contact with the bettor directly.

This way, it is possible to send messages to the customer while he is playing; the bettor may watch broadcast events live or streaming in the machine; the customer may be offered to participate in free games according to his bets, or he may simply ask for a beverage from the confort of the terminal. If carefully administrated, these advantages may motivate the customer to play more and have a more pleasant stay during his visit to the gambling hall.

A panel comprised by important names for the industry, such as Eduardo Aching (Konami, Vice President of International Sales), Richard Hellwig  (Merkur, Sales Director Latin America), Jaime Achire Soto (Product Manager, Aristocrat), Robin Loyed (Marketing Director for IGT USA operators), moderated by Mariano Molina Zavalía (Marketing Manager of Trilenium Casino), willl analyze this phenomenon and the chances these programs bring to the operators nowadays.

The conference will be held as the opening event of the prestigious cycle, November 13th from 9 a.m. For the eighth year in a row and within SAGSE Buenos Aires, EY!2012 Encuentro Yogonet will take place November 13 and 14 in Salón “Puerto Salguero”. The hall will be set up to receive more than 250 national and international executives and authorities, offering an unbeatable space of debate, training and dissemination of trends and technologies for the sector.

To know in detail each of the talks of the program, as well as days, schedules and speakers, interested people can have access to www.ey.yogonet.com. Organizers also informed that, as in each edition, participants will count with a simultaneous translation service and a coffe break space in the early morning.

With regard to the sale of tickets, they can be acquired until today (the last day), with Visa and Mastercard, and also via bank transfer or cheques (these two latest options just for Argentinian residents).

The cost of each ticket per person will be U$S 180, taxes included, which includes the access to all the sessions during the two days. Places are limited and important discounts per groups are available.