Red Lake Gaming Enterprises selects Konami Gaming’s KCMS

“The three Seven Clans casino properties combined currently offer more than 1,450 of the latest slot machines, table games featuring blackjack and poker, a range of dining options, and more than 230 hotel rooms,” said Clark Warren, director of systems sales and marketing at Konami Gaming. “By closely linking all three properties with our KCMS system, we will enable the Seven Clans operations team to understand more about the behavior of their customers across all three properties and we will provide new marketing and bonusing tools to help ensure that their customers are recognizing the value Seven Clans is offering.”

According to Raymond J. Brenny, CEO of Red Lake Gaming, “Our decision to partner with Konami is based on their ability to link all three of our properties with one players club card. We are excited about Konami’s system because the capabilities they offer best support our new loyalty program, which rewards our guests for their gaming and non-gaming business. KCMS tracks all of this activity in one, single database and stores lifetime player data for us.”

Warren added, “The patrons who frequent these three properties are largely locals, however, this area of Minnesota is also a haven for sportsmen, so out-of-town visitors are quite common. By selecting KCMS, the Seven Clans team will be able to use the powerful True-Time Bonusing Toolkit to reward and entice their guests.”

KCMS is a casino management system best known for its innovative marketing capabilities, bonusing toolkit, ease of upgrades, and commitment to customer service. Konami’s proprietary technology, coupled with its dedicated support staff, ensure that casino operators can maintain focus on managing and analyzing their gaming operations, implementing innovative marketing campaigns, and driving their business forward.

“With KCMS, we are moving into the 21st century and this new system will create a competitive advantage for us in the U.S. and Canadian markets where our customers reside,” added Brenny. “The scalability of this new system will also easily accommodate our brand new, state-of-the-art Seven Clans Warroad resort property which is scheduled to open in May of 2014 and will replace the existing Seven Clans Warroad casino.”