Social networks: The new challenge for casino marketing

2012-11-09

Reading time 1:49 min

(Argentina).- Within 8th edition of the most important conference in Latin America, ey!12 Encuentro Yogonet, two well-known casino marketing specialists, together with other two professionals from the social network sector, will present this topic on November 14th, from 11,15 hs, seeking to answer the great question of the momento: Are social networks a space of development or a new competence for casinos?

Facebook, Twitter and other social networks have strongly penetrated in the whole society, and the gambling venues find in them a new channel for the promotion and customer loyalty.

The main international slot firms have already entered in the world of virtual relationships, developing products for this new market. But, Are the social networks new development environment or a new competition for casinos?

Well-known marketing managers of casinos gather in a panel that will analyse and develop the best marketing strategies, based in the new social networks phenomenon. How can social networks such as Facebook or Twitter help in order to attract public to the casinos? Is the generational change of customers considered at a casino when thinking about the different types of marketing strategies? Which are the strategies to take the most of this new digital universe? How is the effectivemess of a social network measured?

On November 14th, speakers will be: Mariano Molina Zavalia (Marketing Manager of Trilenium Casino), Romina Freijomil (Marketing Manager of City Center Rosario), Valeria Lagomarsino (Digital Director of Fisher América) and Oscar Sciesa (Online Commercial Manager of Fox Latin American Channels, exclusive representatives of Facebook in the country).

The conference will take place November 14th at 11.15 a.m. for the eighth year in a row, within SAGSE Buenos Aires, Ey! 2012 Encuentro Yogonet will take place November 13-14 in Salón “Puerto Salguero”.

The hall will be set up, as in previous years, to receive national and international executives and authorities, and all the talks will have simultaneous translation, offering an unbeatable space of debate, training and dissemination of trends and technologies for the sector.
To know in detail each of the talks of the program, as well as days, schedules and speakers, interested people can enter www.ey.yogonet.com. Organizers also informed that-as in every edition-speakers will have a simultaneous translation service, and a coffee break space for the early morning.

Online suscription is already open for people interested in acquiring their tickets, and the cost per person will be U$S 180, taxes included. They can be aquired with Visa and Mastercard, and also via bank transfer or cheques (there two latest options just for Argentinian residents).