Next week in Buenos Aires

WMS to display its creative gaming content at SAGSE 2012

2012-11-08
Reading time 2:34 min
(Argentina).- WMS Gaming will feature an extensive portfolio differentiated gaming experiences at SAGSE show next November 13-15 in Buenos Aires. More than 20 exciting games, created through player insights, will be demonstrated at booth 413A in Centro de Exposiciones Costa Salguero.

Sebastian Salat, President of WMS International, said, “Despite the current difficulties in Argentina, SAGSE is a great opportunity for WMS to demonstrate how our talented game designers and engineers leverage industry insights and focus on the player experience to ‘change the game’ on the casino floor, while keeping in mind market-specific player preferences. As a result, this year’s product line-up at SAGSE 2012 demonstrates our industry leadership in both content and innovation.”

WMS Gaming's diversified gaming content will feature a significant number of new math models that address player demand for varied gaming experiences, including new themes such as the Colossal Reels, G+ Deluxe and Awesome Reels series, as well as themes from the new Double Money Burst and Game Chest series.

In addition, the Aladdin & The Magic Quest theme will be seen for the first time at a SAGSE show. This is the first game to leverage WMS’ Sensory Immersion 2.0 Motion Chair System. In this fully immersive experience, including 3D graphics, sound and movement, players enjoy an unprecedented experience with motion effects programmed to perfectly align with in-game events. Powered by the CPU-NXT 3 processor, players enjoy three unique bonus rounds in this game-changing slot adventure.

Another key product at this year’s show will be our Game Chest series, a series of multi-games powered by the CPU-NXT2 platform available on the Bluebird 2e and Bluebird xD cabinets, and offered exclusively to our international markets.  The Game Chest multi-game supports multiple languages and currencies, and will be available in three unique game sets, each comprised of six to eight themes featuring a mixture of proven WMS content.  The first game set to launch will feature six unique themes from the player-favorite G+ Deluxe and G+ Deluxe 5x4 series.

Addressing customers’ needs for iGaming products and services
WMS is advancing customers’ iGaming efforts through a comprehensive suite of products, services and website solutions that will bridge the casino, online, social, casual and mobile gaming entertainment experiences into an integrated gaming ecosystem for our casino customers’ patrons.  At SAGSE 2012, WMS will showcase how its B2B interactive products and services form the pillars to create a customized gaming entertainment community based on the casino customer’s unique brand and player strategies. 

The comprehensive suite of Williams Interactive cloud-based, white-labeled interactive capabilities is flexible and builds an online gaming entertainment experience in the near-term that can progress to a complete world-class online real-money wagering experience, when regulatory and legally enabled. Spanning the range of gaming from online poker to authentic slot games, the Williams Interactive play-for-fun entertainment products are combined with social features expected by online players and the dynamic messaging capabilities needed by casinos to present to their players an integrated gaming experience that loops from the casino to the online world and back again. 

Orrin J. Edidin, President of WMS and CEO of Williams Interactive, commented, “With over a half century of experience creating game experiences that excite players across a range of platforms, we are uniquely qualified to help customers engage players across generations and across multiple content distribution channels in order to power their growth for years to come.  Our customers are familiar with WMS as a creator of world-class content, with slots that rank among the world’s best performing year after year.  We are building on that legacy with Williams Interactive-branded content, solutions and services that bring casino operators one of the most competitive online gaming, casual, social and mobile content, as well as services and support that help them build far-reaching communities around their unique and valuable brands.”

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