New image reflects 3 business pillars: Signs, Systems and Services

Gaming Support announces new corporate visual identity

2012-11-07
Reading time 1:07 min
(The Netherlands).- Gaming Support launches new global company visual identity that reflects the significant transformation of the firm’s business. At the heart of the new company identity is a re-designed logo, appearing in capital letters, complemented by a tricolored visual image with strong connections to both the infinity symbol and the lucky number 8.

The logo will appear on all corporate publications, printed materials, the corporate website (gamingsupport.com), and will be used worldwide.

“Gaming Support has evolved significantly during the past twelve and a half years,” stated Lucien van Linden, CEO of Gaming Support. “When I started the business back in May 2000, we employed 30 people and were focused solely on providing service support to Holland Casino. Today, we employ over 100 people on three continents, are probably now Europe’s leading casino signs manufacturer, we’ve created the casino industry’s best media system to broadcast the excitement and joy of players winning, and have a range of other innovative products and services developed to improve floor performance. Our new identity communicates our three business pillars – Signs, Systems, Services – in a way that better reflects who we are today and the company we aim to be tomorrow.”

The tricolored visual image reflects the three business pillars of Gaming Support – Signs, Systems, and Services. The infinity image reflects how Gaming Support is always in touch with casino players through its continuous support work for all 14 casinos operated by Holland Casino. The infinity image also emphasizes that Gaming Support makes best use of the operational experience it gains from this continuous Services work to create and make innovative Signs and Systems solutions for casinos and gaming halls worldwide.

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