For the 2012/13 season

AC Milan deal for Cogetech

2012-11-06
Reading time 59 seg
(Italy).- Italian betting and gaming provider Cogetech has signed a deal with AC Milan to act as a premium partner for the Serie A giants. The agreement runs for the 2012/13 season and will see Cogetech create a Milan poker room on its IziPoker.it platform.

Cogetech branding will also appear on pitch side hoardings and on the club’s website and social media channels.

“This partnership with Milan falls under the new strategy we had outlined for sponsorships for the year,” said Cogetech CEO, Fabio Schiavolin. “Our aim is to be constantly present and far reaching in the world of Italian football. To become a premium sponsor of the most successful club in the world makes us very proud and is a huge achievement for our company. AC Milan are universally considered a dynamic and well-structured club, as well as being an excellent team, capable of withstanding from a professional point of view our communication strategy.”

Adriano Galliani, vice-president and CEO of AC Milan, added: “We will make the Milan model available to them. That is; a laboratory of ideas, initiatives and activities created especially to guarantee maximum visibility and communication. We can offer unique content that will maximise the sponsorship deal. That is why we are the leaders amongst the Italian clubs in attracting the big multinational and national companies.”

Milan currently lie ninth in the Serie A table but are well placed to progress to the knockout stages of the Champions League.

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