IGT to install its systems and UGA in Arizona casinos

The IGT Advantage System and IGT UGA create a path for an open-system architecture which allows the use of the Service Window across all slots on the gaming floor, including other manufacturers' games. Advantage also includes the use of sbX Media Manager, to increase player engagement through the use of highly flexible applications, allowing Desert Diamond Casinos & Entertainment to deliver branded messages directly through the game screen.

"The Advantage System enables for a dynamic way to utilize flexible Intelligent Bonusing options at Desert Diamond Casinos & Entertainment," said Eric Tom, executive vice president of Global Sales at IGT. "While the IGT UGA will provide their players with enhanced experiences through an open standards-based gaming floor."

In addition to IGT's leading systems solutions, Desert Diamond Casinos & Entertainment will also install IGT's Bonusing Applications, including:

Xtra Credit which rewards players with free play in the form of promotional dollars while they're playing,

Point Play, converts player points to XtraCredit promotional dollars right at the game screen, and

Carded Lucky Coin, which rewards players with either cashable game credits or non-cashable rewards, and can be used on a single machine or a bank of machines to create an exciting experience on the casino floor. 

"After a thorough review, we selected IGT because of their impressive forward-thinking approach to the gaming market," said Libby Francisco, chief executive officer at Desert Diamond Casinos & Entertainment. "Our vision for the future is supported by IGT's technology and product roadmap. We look forward to our partnership with them."