Specialists to analyze marketing impact in slots sector at Yogonet event

2012-11-01

Reading time 1:44 min

(Argentina).- “Slots: The value of marketing to increase the player interest,” is the name of the session that will take place next November 13 as part of the conference ey!12 Encuentro Yogonet. The session will gather top speakers Eduardo Aching (VP of International Sales of Konami), Richard Hellwig (Merkur Sales Director Latin America), Jaime Achire Soto (Product Manager of Aristocrat), Robin Loyed (Director of Marketing for IGT USA Operators), and will be moderated by Mariano Molina Zavalía (Marketing Manager of Trilenium Casino).

The operator has now more chances to improve the customer experience in the point of sale (the slot), through a series of marketing tools that operate through new systems that bring the operator the opportunity to make the most of its contact with the bettor directly.

This way, it is possible to send messages to the customer while he is playing; the bettor may watch broadcast events live or streaming in the machine; the customer may be offered to participate in free games according to his bets, or he may simply ask for a beverage from the confort of the terminal.

If carefully administrated, these advantages may motivate the customer to play more and have a more pleasant stay during his visit to the gambling hall.

Eduardo Aching (Vice President of International Sales of Konami), Richard Hellwig (Merkur Sales Director Latin America), Jaime Achire Soto (Product Manager of Aristocrat), Robin Loyed (Director of Marketing for IGT USA Operators), moderated by Mariano Molina Zavalía (Marketing Manager of Trilenium Casino), will analyze this phenomenon and the possibilities that those programs bring to the operator nowadays.

The conference will be held as an opening of the prestigious cycle, on November 13th from 9 a.m. For eighth consecutive year, and within SAGSE Buenos Aires exhibition, Ey! 2012 Encuentro Yogonet will take place November 13-14 at Salón “Puerto Salguero”. The hall will be set up to receive more than 250 national and international executives and authorities, and all the talks will have simultaneous translation, offering an unbeatable space of debate, training and dissemination of trends and technologies for the sector.

For details of each session, schedule and speakers, please go to www.ey.yogonet.com. Organizers also reported that, as usual, there will be simultaneous interpretation service and a coffee break space for the early hours of the morning.

Tickets can be purchased with Visa and Mastercard, and also through bank transfer or checks (only for Argentinian residents).

The cost per person, including the access to all the talks during the two days, is us$ 180, taxes included. Accreditation is limited. Significant groups’ discounts are available.