APEX participated in several exhibitions in Germany

The entire cabinet family was on proud display – the upright Pinnacle, the slant-top Pinnacle SL, the wall-machine Pinnacle WM and the Dual Slim Line upright. The two proven games packages ‘Magic Classic’ and ‘Hot Magic Fruits XXL’ were joined by the new games package ‘Super Magic 30’ – which was a real hit. The bars and pubs market has a choice of two ideal products – the Pinnacle WM or the Dual Slim Line upright. These were of particular interest at Automatenvertrieb Saar in the state of Saarland.

The tenth anniversary of NEOX was an ideal opportunity for customers in Rheinland-Palatinate to learn more of the latest successes of APEX in Germany. APEX was also active in northern Germany at Automaten Discount Nord in Seevetal (just south of Hamburg). Further exhibitions took place in Pliezhausen (Baden-Württemberg), the APEX German headquarters in Forstinning (near Munich, Bavaria) and Dresden (Saxony) at Wenzel-Entertainment.

Many operators commented on the ideal product segmentation: the ‘Magic Classic’ games package is predominantly played by ladies whereas ‘Hot Magic Fruits XXL’ is preferred by men. The latest games package ‘Super magic 30’ that is currently under approval at the PTB will surely add gaming fun and excitement for both male and female players.

APEX Germany has broken the commercial mould by offering their AWPs for sale (including both cabinet and games package). Thus, APEX is creating such opportunities for operators to advance to the next level, allowing operators to increase their own equity and providing them with more flexibility and freedom. Naturally operators may also rent or lease the APEX AWPs.

Udo Nickel, Sales Director of APEX Germany, concludes, “Our AWPs are being welcomed more and more as the true alternative in the German market. We have successfully adapted our products to the German culture and are very excited about future prospects”.