bwin.party signs exclusive partnership with Zynga

These services will initially be focused exclusively on UK-based customers and will operate under our Gibraltar gaming license.

Once operational, Zynga’s real money UK poker customers will join the bwin.party dotcom player liquidity pool. Zynga’s real money casino will be based upon our market-leading PartyCasino and will be differentiated with a number of bespoke features including FarmVille-branded slots.

Jim Ryan and Norbert Teufelberger, the Co-CEOs of bwin.party, said: “Today’s announcement is a further example of our success in leveraging our assets through strategic blue-chip partners. Zynga is the world’s leader in social games with hundreds of millions of active players and a significant player base in the UK. We are delighted to have been selected as their chosen partner for this important step in their evolution and hope to expand our relationship into other products and markets.”

"Bringing together Zynga’s expertise in social gaming with the top international real money gaming operator is the best way to create the highest quality gaming experiences for our players in the UK.  Partnering with an established leader like bwin.party is a strategic and prudent way for us to enter a key RMG market while giving local players the real money games they've been asking us for, ” Barry Cottle, Executive Vice President, Corporate and Business Development, Zynga, said