Andrew Cardno to share his knowledge in ey!12 Encuentro Yogonet

Currently, one of the main tools for casino success are the effective marketing campaigns and room optimization. To do that, processes must be carefully designed and executed, to addresses the tremendous challenge of handling the large amount of data produced every day. From this premise, thoroughly understand their preferences is the goal to optimize business opportunities.

In this session, Cardno will gather experiences of leading operators, who are combining the power of data visualization with advanced analytics, to conduct highly profitable marketing efforts and increase revenues.

With nearly 20 years of experience in the industry, Cardno has won two Smithsonian awards and was three times winner of Casino Journal Innovative Game Product award.

He is also the inventor of over 60 patents, published more than forty articles in the industry and is co-author of a book. He has provided consulting services to companies and international brands in the gaming sector as Trump Entertainment Resort, Harrah's Entertainment, Penn National Gaming and IGT, among others.

On its 8th edition and within SAGSE Buenos Aires, Ey! 2012 Encuentro Yogonet will be held on November 13-14 at “Salón Puerto Salguero”, from 8.30am to 2pm.

For details of each session, schedule and speakers, please go to www.ey.yogonet.com. Organizers also reported that, as usual, there will be simultaneous interpretation service, and a coffee break space for the early hours of the morning.

Regarding the sale of tickets, they can now be purchased with Visa and Mastercard (click here for more information) and also through bank transfer or checks (only for Argentinian residents). The ticket cost, that includes access to all the conferences during the two days, is U$S 180 including taxes (845 Argentinean pesos, tax included). Accreditation is limited. Significant groups’ discounts are available.