“BMM is doing business with major manufacturers both in the US and internationally”

How do you evaluate your participation at G2E?
G2E in 2012 was outstanding for BMM. It is our 12th consecutive year participating. As we are now in the process of moving closer and closer to complete jurisdictional coverage here in North America, BMM's relevance clearly increases. We are pleased to announce, as of 2012, BMM is doing business with all the major manufacturers both here in the US and internationally.

What can you tell us about the feedback that you received from operators and regulators?
BMM recently opened our new global headquarters in Las Vegas and the response to our state of the art facilities has been exceptional. Also as you may know, Nevada has adopted the independent lab model. This has created a huge demand for our services across the entire industry looking to get product certified in Nevada.

What are their main concerns nowadays?
I think from the regulatory side the answer is clear, how are we all going to handle the iGaming segment? BMM has a long history in iGaming internationally and are fully prepared to add true value in this area to both state and tribal regulators in the US. Over the last 30 years BMM has grown our talent internally and also recruited from here in Nevada. Training and communication is key to providing the highest calibre of service in this area.    

In terms of manufacturers - BMM has been very fortunate to be able to develop a compelling value proposition. Having multiple service providers makes logistic sense to any manufacturer, allowing the manufacturer to develop and maintain pricing integrity, while avoiding lesser quality and monopolistic practices that a single source environment can bring. This is why more and more manufacturers are bringing their business to BMM.

How did they respond to your new headquarters?
It’s hard for me to be brief, but I will try to do this in two words…. Fantastically well!! The new premises really are great.  We are already allowing for further future expansion! What’s important to BMM is that independent labs continue to evolve, mature, and develop ahead of the industry, and BMM has always been ahead of the curve. Our new world headquarters will allow BMM to continue to grow and demonstrate these qualities.

In your opinion, how will the industry evolve in the next couple of years?
Obviously iGaming and social gaming will continue to be a hot topic here in the US. There is also the convergence of the interactive and terrestrial space that many of the manufacturers are developing and planning for. The casino business as we know it will certainly change with 'cloud' technology and many of the major manufacturers are actively working on big projects utilizing this type of technology. However what is also becoming clear is that many smaller international manufacturers in less regulated regions are far down this path already. There is also mobile technology, but in the end, this is simply a different delivery mechanism, with some critical geo fencing and geo location requirements. This is a very exciting time for gaming!

What are BMM’s main plans for the short term?
Our focus is to support the global gaming market. We will continue to grow and operate as we have for over 30 years. To compete in this space effectively, BMM needs to be completely covered from a licensing perspective. Our goal is to complete the last handful of US markets and assure them of the advantages that recognizing multiple labs provides. BMM will continue to bring real benefit to the industry by facilitating great new compliant products to market with accountable quality, pricing integrity and expert performance!