“At G2E Aristocrat demonstrated its convergence strategy”

2012-10-22

Reading time 1:32 min

(US, exclusive Yogonet.com).- “Our customers emphasized the fact that we are building products that meet their needs and in a constrained economy”, explained Kelly Shaw, Aristocrat’s VP of System Sales and Marketing. She talked to Yogonet.com about the firm participation at G2E and the visitors respond to nRich, Oasis 360, and other products, among other issues.

How do you evaluate your participation at G2E?
Aristocrat Technologies was a strong competitor at this year’s G2E. We had a very unique booth design and a great theme of “All Together Now” highlighting the strong Aristocrat portfolio. We demonstrated our convergence strategy by incorporating our compelling game themes with our systems bonusing engines – driving greater results for our operators and their players and continuing our market advantage position with our on line initiative – nLive and nLive Link.

How did the visitors respond to nRich, Oasis 360, and other products that you have presented?
Visitors to the G2E booth this year were incredibly thrilled about our Oasis 360 products, especially our bonusing bngines (with nRich), nVision (our business intelligence solution), and nLive and nLiveLink (our integrated on line solution to Oasis 360). Our bonusing engines including nRich, SpeedGames, Ricochet Rewards and Splashdown Countdown received high marks from customers and generated strong interest. Customers interested in nVision, took note of its exceptional reporting abilities, custom dashboards, and reliable data. Our nLive solution continued to attract crowds this year by demonstrating our fully branded turnkey solution, offering properties a unique marketing channel and patrons a fun and user friendly virtual casino.

How did the visitors respond?
Overall the visitor’s response to this year’s booth and theme was enthusiastic and well received. Customers were very positive with the direction Aristocrat Technologies is headed and looked forward to our continued development in all areas of the business. Our customers emphasized the fact that we are building products that meet their needs and in a constrained economy, those solutions are to drive longer play time and generate greater value to the operator and the patron.

What are your main plans for the short term?
Currently our short term goals are to build upon the momentum we generated during G2E by bringing our loyal and new customers on the journey into our latest technologies.