Evolution to launch dedicated Live Casino for rebranded Ladbrokes

The tables, finished with Ladbrokes branded red cloth, are sited in front of a bespoke 3D rendered backdrop featuring the Ladbrokes ‘L’ logo.

The area will be available exclusively to Ladbrokes’ customers via Ladbrokes.com, with two tables operating 24/7 and the third open 12 hours every day.

Richard Poole, Head of Casino & Games at Ladbrokes eGaming, said: “The dedicated area that the Evolution team has created for us at their studios is a really strong and effective way to present our new brand identity online. Consistent branding across our retail estate and online services is key for us.  We want to offer a complete brand experience for customers and create maximum loyalty across all channels. Fully branded dedicated environments online are central to that strategy.”

Sebastian Johannisson, Evolution Head of Account Management, added: “Ladbrokes is a name synonymous with betting and gaming, and we are delighted that Ladbrokes is extending its online presence with a fully branded Live Casino that will be instantly recognisable to their customers.”

“We are confident that dedicated tables and environments add real value for our licensees. That’s why we’ve seen such a phenomenal take-up of these branded areas by Evolution licensees in 2012, which has far outstripped the number of dedicated tables and environments we introduced in 2011.”