John Malin, Managing Director for International Brand Gaming

“G2E was an excellent show for us and our partners”

2012-10-22
Reading time 1:30 min
(US, Exclusive Yogonet.com).- Managing Director for International Brand Gaming, John Malin, talked about the products that the firm presented at recent G2E Las Vegas and said that the firm had an excellent show, as well as its partners, Quixant, Elite Casino Products, Blue Alpha and Astrosystems. “G2E is the ideal opportunity for us to focus on the US market as well as the international side of the business,” he added.

How do you evaluate your participation at G2E?
G2E was an excellent show for us and our partners, Quixant, Elite Casino Products, Blue Alpha and Astrosystems. We had a great response to the new products, including the new QXi-4000 gaming platform and the new Slot Cabinet launched at the show.

What are the main characteristics of the products that you have presented?
We work closely with all of our partners during the show, this is part of our company philosophy. We work hand in hand on marketing including the shows. It allows us to enhance both company profiles as well as meet new and existing customers. New products were promoted as well as the existing range across all of our partners.

How did the visitors respond?
The visitors to the stand were varied in their requirements and all seemed very happy with what the show and we, and our partners, had to offer. G2E allowed us to show potential customers the relationship that we have we our partners and the integration of products eg. ECP showed their latest cabinet with the new Quixant QX-40 already integrated.

What does the US market represent for your company?
The US market is a large part of our customer base, especially as we represent a number of US companies. It is also a growth market for us, so G2E is the ideal opportunity for us to focus on the US market as well as the international side of the business.

What are your main plans for the short term?
We are now focusing on our attendance at forthcoming shows including ICE in February 2013, where we will be exhibiting our full range of products. These are ideal opportunities for us to enhance our profile within the industry as well as to continue to promote our partners and products.

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