Microgaming enters Swedish market

In its first agreement with a member of the World Lottery Association, Isle of Man-based Microgaming revealed that Kombispel.se will now be able to offer players access to its range of bingo, scratchcard and lottery games. “We are very happy to announce our new agreement with Genera Networks,” said Roger Raatgever, CEO for Microgaming.

“As well as providing us with a portal into the Swedish market, which we had not yet entered, we are excited to see how we can strengthen Genera Networks’ offering. After the first month our content is already proving as popular with Swedish players as it is elsewhere.”

Microgaming stated that the deal with Genera Networks ‘builds the foundation to a new network’ and will allow operators access to ‘a new world of games’ through its ‘highly successful and ever-popular portfolio of products’.

“When looking for a company to work with, Microgaming was the natural fit,” said Rickard Stromberg, Director for Genera Networks. “Its content is world-renowned and we are excited to see how Swedish players respond to this. This agreement gives our existing users access to a whole range of new products and expertise as well as allowing us to expand our operations and attract new players.”