Williams Interactive to showcase igaming products and services at EiG 2012 Expo

Williams Interactive's portfolio of authentic, performance-driven slot-based games includes some of the world's most successful land-based casino games. Now, WMS' imaginative game design teams are re-creating these player favorites for online enjoyment. But, the company's vision also expands its customer-centric focus for the future with a plan to create games to specifically address unique segments of the B2B online gaming market.

Orrin J. Edidin, President of WMS Industries and President and CEO of Williams Interactive, said, "In just a few short months, we are now able to demonstrate our ready-to-go, world-leading casino and multiplayer gaming portfolio complemented by a host of managed services and server integration capabilities. Combining the strengths of WMS with our newly acquired companies - Phantom EFX and Jadestone - we have created a powerful presence in the online and interactive gaming space dedicated to bring innovation and game design previously unseen in the online gaming industry. As our newly adopted tagline says - we're Always in Play!"

At the EiG 2012 Expo, Williams Interactive will present core B2B products for the regulated gaming space: Game Server Integration and Managed Services:

Game Server Integration: Showcasing proven B2B seamless platform integration and an expansive game library, Williams Interactive leverages the extensive expertise gained through the acquisition of Jadestone. By integrating with Jadestone's flexible Arena game server solution and gaming platform, gaming operators can offer their players a broad range of stunning multiplayer card and dice games, including access to one of the world's leading offerings of Backgammon, table games and video poker.

Additionally, customers will soon have access for the first time on Jadestone's online gaming platform to the broad portfolio of authentic WMS slot games, including premium slots like: Alice, Glitz and Goldfish. In addition to providing a host of great games, the tried-and-true Arena integration platform provides customers with a variety of additional features, including the advanced MiniGames system that enables a range of tailored mini-games to be offered inside the Sportsbook or in other product lobbies, bringing top-performing casino games directly to players - and aimed at converting new casino customers into potential high-value players.

Furthermore, the Arena platform enables online gaming operators to select from various marketing features, from offering free spins or multiplayer tournaments, to leaderboards, win feeds and jackpot tickers, all designed to keep players informed and in the game.
The robust back-office features, providing support for more than 25 languages and 15 currencies, include a full range of reports and management tools, and the capability of integrating with an operator's data warehouse to facilitate seamless management reporting and analysis.

Managed Services: Williams Interactive can provide online operators with a fully managed end-to-end online gaming solution. In addition to a casino-branded, white-label website powered by a robust gaming platform, an acclaimed range of proven games, fraud and risk controls, payment, customer service and other back-office operational services, the firm can also assist customers with player acquisition, conversion and retention strategies based on the operators specific commercial goals and areas of operation.

Addressing customers' needs for iGaming products and services in emerging markets

At EiG 2012, Williams Interactive will showcase how its B2B interactive, casino-branded products and services form the pillars to create a customized online gaming entertainment community based on a casino operator's unique brand and player strategies.
Williams Interactive also offers a unique, first-of-its-kind suite of cloud-based, white-labeled play-for-fun interactive capabilities that is flexible and can build an online gaming entertainment experience in the near-term which can then progress to a world-class online real-money wagering experience, when legally enabled.

Spanning the range of gaming from authentic slot games to online poker, the Williams Interactive play-for-fun entertainment products are combined with social features expected by online players and the dynamic messaging capabilities needed by casinos to present to their players an integrated gaming experience that loops from the casino to the online world and back again.

Edidin concluded, "With over a half-century of experience creating great game experiences that excite players across a range of platforms, we are uniquely qualified to help our customers engage players across generations and across multiple content distribution channels in order to power their growth for years to come. Through William Interactive, we are building on our legacy to provide customers with a comprehensive suite of gaming products, services and solutions that will help our customers to build far-reaching player communities around their unique and valuable brands."

The comprehensive suite of Williams Interactive online gaming products and services will be demonstrated at the EiG 2012 Expo in Barcelona, Spain on October 16-18.