Inspired signs up six Italian operators for its virtual sports

Steve Rogers, Managing Director of Inspired’s Virtual Sports division, commented: “Virtual sports are a very lucrative part of the product offer for operators. Our virtual products are in high demand from retail and online concessionaires in Italy who understand the value in being able to offer a high frequency stream of betting opportunities to their customers. Our years of experience have shown our virtual sports provide incremental revenues for sports betting operators across all channels. We supply our virtual sports to many of the world’s most successful gaming companies and we’re delighted to announce SNAI, Sisal, Eurobet, Intralot, Cogetech and Lottomatica as new customers.”

The new legislation legalising fixed-odds bets on simulated sporting events online and in betting shops and corners in Italy was submitted by AAMS to the European Commission on 17 January 2012 and was ratified on 17 April 2012. Inspired is already one of three leading suppliers to the relatively new VLT market in Italy, with contracts for over 10,000 terminals with leading concessionaires. The contracts with circa 90 percent of Italian operators will see Inspired’s virtual sports become a key product for leading operators in Italy.

Generating in excess of 5 billion euros of revenue and 700 million euros gross win every year, Inspired provides its virtual sports products to over 20,000 venues worldwide and is online with over half of the 25 top operators. The company has led the global virtual sports market for over a decade by consistently launching new sports and features. As a result, Inspired’s virtual sports were awarded “Best Betting Product of the Year” at the Totally Gaming Awards in January 2012. Currently seven sports (including horse racing, football and tennis) and over 30 product variants are available for retail, in-home broadcast, online, mobile and gaming terminals.