Boyd Gaming's B Connected Online wins Gold Award
Since their launch, B Connected Online and B Connected Mobile have received numerous national and international business awards, including the American Gaming Association's Communications Award; the Adrian Awards, presented by the Hospitality Sales and Marketing Association International; the Interactive Media Awards; and the Magellan Awards, presented by the League of American Communications Professionals.
Paul Chakmak, Executive Vice President and COO for Boyd Gaming, said, "These awards demonstrate that B Connected Online and B Connected Mobile have set a new standard of excellence for the worldwide hospitality industry. By delivering highly personalized, constantly updated information to our guests, these innovative tools support and enhance our strategy of creating consistently memorable experiences for our guests."
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