Bally iGaming platform wins top honors in 2013 Gaming & Technology Awards

The company’s iGaming Platform was honored with a first-place win for “Best Consumer-Service Technology.” The Bally iGaming Platform also recently won the “Best Internet Services” award in the Hospitality Operations Technology Awards 2012.

Bally’s open iGaming Platform enables casinos to deliver play-for-free and wager-based poker, table games, video slots, and sports betting and choose from best-of-breed content and a library of interactive games based on proven casino-gaming content. Bally is providing its iGaming platform for the Golden Nugget casinos in Las Vegas and Atlantic City, N.J., which can be found at goldennuggetpoker.com, and the company recently announced an agreement to provide the iGaming platform for American Casino & Entertainment Properties’ Stratosphere Casino, Hotel & Tower, Aquarius Resort and Casino, and two Arizona Charlie’s casinos.

“We’re excited that our iGaming Platform received this tremendous first-place recognition from five independent judges and well-respected industry professionals,” said John Connelly, Bally’s Vice President of Business Development. “A key differentiating factor for casino operators choosing Bally as a provider of interactive technology is Bally’s open architecture and integration of our iGaming platform to casino operators’ traditional systems.”
With Bally’s iGaming Platform solution, operators will have integration to their core casino-management systems that will ultimately deliver the ability to conduct marketing, bonusing, data tracking and collection seamlessly, enabling the casino to market to their players in a way that has never been possible. Players can play the same games, receive the same bonuses and offers, and earn the same points on the casino floor, at home, or on the move – for a single view of the player.

Bally Interactive’s iGaming platform is on display at G2E this week in Bally’s booth 1127 under the flag: Driving Innovation. Experts from Bally Interactive give live demonstrations of the iGaming Platform; the award-winning, cloud-based Bally Mobile platform for concierge casino apps and mobile websites; and the company’s library of interactive games based on proven casino-gaming content.

The 2013 Gaming & Technology Awards, sponsored by Global Gaming Business magazine, are among the industry’s standard in this field, recognizing excellence in innovation and practical application in all gaming disciplines.

Five judges from across the casino gaming industry selected the yearly Gaming & Technology awards, which will be formally presented at the Global Gaming Expo at 11:45 a.m. Wednesday, Oct. 3 in the Venetian Ballroom G-J at the Sands Expo Center in Las Vegas.