“Premiering this year, Bally unveils two more world-class brands: NASCAR and Pawn Stars”

What can you tell us about the Pawn Stars slot machine, NASCAR Video Slots, Virtual Racing NASCAR and the other products that the firm is presenting at G2E?
Bally Technologies brings one of the world’s top TV shows to casino floors in Pawn Stars, featuring Rick, grandfather Richard (Old Man), grandson Corey, and Corey’s loveable sidekick Chumlee, from the hit TV series Pawn Stars on the History Channel. The show has been a huge hit around the world, having been translated into 37 languages and rated as a top cable show in the United States, Europe and Latin America. The Gold & Silver Pawn Shop, where the show is filmed, has become one of the top tourist destinations in Las Vegas.

The game begins when a player chooses their favorite character from the show. Selling and negotiating adds excitement during the Negotiation Bonus, where players choose items to sell and then negotiate with the Pawn Stars for credit awards. With its giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-‘em features, and iDeck interaction, this game promises to be as popular as the show itself.

The NASCAR video slot features a lineup of who’s who in racing royalty – Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. Players select their favorite driver and the game screens change to reflect that driver’s team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games and the U-Race Bonus.

Bally extends its NASCAR lineup with Virtual Racing NASCAR. This fast-paced, floor-wide community-bonusing event brings the sights, sounds and thrill of NASCAR racing to casino floors as players select one of eight famous NASCAR drivers. Players root for their driver as the cars race around the track, with the action showcased on the iVIEW or iVIEW DM player-user-interfaces and CoolSign-enabled displays throughout the casino resort. The ability of iVIEW DM to bring virtual NASCAR races to life alongside slot play in game windows will make this an even more thrilling experience that delivers the excitement of NASCAR racing to any casino, on any slot game with a touch-screen display, from any manufacturer, anytime − driving increased coin-in, new-card signups and carded play.

Bally’s Pro Series cabinets’ for-sale game portfolio is turbo-charged this year as Bally unveils a host of new games featuring engaging play mechanics, clever themes, and animated graphics that deliver an exceptional play experience.

Other must-see for-sale titles include Sumo Kitty, wrestling up plenty of fun with the Super Hot Zone play mechanic. The delightful devils in Triple Trouble deliver a rewarding play experience in a classic Bally theme. Bally’s first 100-line game, Spirit, engages players with Locking Wilds and rich Native American graphics. Star Signs, on the innovative Pro Curve cabinet, offers players the chance to choose their zodiac sign to theme the game.

What benefits will operators find in your mobile and iGaming platforms?
Bally’s Internet and mobile solutions are designed to give casinos a single view of the player across online, mobile, and traditional land-based gaming platforms. At G2E 2012, Bally will showcase its full suite of interactive solutions including the Bally Mobile platform for concierge casino apps and mobile websites; the award-winning open iGaming platform that enables casinos to deliver play-for-free and wager-based poker, table games, video slots, and sports betting and choose from best-of-breed content; and a library of interactive games based on proven casino-gaming content.
No other company has the ability to integrate traditional casino systems with online, mobile and social. As a result, operators can conduct marketing, bonusing, data tracking, and collection seamlessly enabling them to understand and market to their players in ways never before possible. Players can play the same games, receive the same bonuses, and earn the same points on the casino floor, at home or on the move.

A key differentiating factor for casino customers choosing Bally as a provider of interactive technology is the company’s open architecture and integration of Bally’s iGaming platform to casino operators’ traditional systems. Bally’s iGaming platform was just recognized in the prestigious 2013 Gaming & Technology Awards with the top award for “Best Consumer-Service Technology.”

What is the purpose to be achieved at the show this year?
Bally Technologies will showcase an explosion of content and innovation to create stunning products. Premiering this year, Bally unveils two more world-class brands: NASCAR and Pawn Stars, following on the global roll-out of its Michael Jackson King of Pop and GREASE games. G2E should prove to be nothing less than amazing as NASCAR becomes the first license Bally carries across both Games and Systems. These new games, systems, and interactive solutions are designed to excite players and electrify casino operators’ revenue and operating efficiency.

We’ll also have several celebrity guests joining us in the Bally exhibit. The stars of History’s smash television series Pawn Stars − Rick Harrison and son Corey Harrison – will appear to promote the new Pawn Stars video slot game, which features the celebrity cast. NASCAR driver Clint Bowyer will appear at the Bally booth as part of the launch of the brand-new NASCAR video slot and Virtual Racing NASCAR. Bowyer is currently in the top 10 in points and is one of 12 drivers battling in NASCAR’s Chase for the Sprint Cup Championship. 2012 Playmate of the Year Jaclyn Swedberg will also appear in the Bally booth. Bally and Playboy have been longtime partners in several hit slot games, including Playboy Platinum,  Playboy Hot Zone, Playboy Muy Caliente and Bally’s newest Playboy titles, Playboy Prizeball, which will be showcased for the first time at G2E.

What are your main plans for the coming months?
Bally will continue to drive innovation across our games, systems and interactive platforms. While NASCAR and Pawn Stars will be unveiled for the first time October 2-4, Bally is looking forward to introducing them onto casino floors in 2013. Virtual Racing NASCAR will be available for Bally Systems customers this fall. On the eve of G2E, Virtual Racing NASCAR debuted in Las Vegas to rave reviews from players and operators. As the first company licensed in the United States as an interactive gaming system manufacturer and service provider, Bally will continue to help casinos achieve a single view of the player with our iGaming and Mobile platforms.

We continue to be excited that our iGaming platform’s open architecture enables operators to choose from best-in-class content from a multitude of providers. Additionally, content is hosted, limiting the infrastructure required. The iGaming platform is also designed for mobile integration and is ready to accommodate online gaming beyond poker, such as casino table games, video slots, and sports betting.

The Bally Mobile platform for concierge casino apps and mobile websites enable users to do things like view benefits, rewards, and sign up instantly for the Player’s Club, view and book a room on-the-go, view dining menus, checking out nightlife events, view exclusive promotions, get easy directions with GPS mapping and catch up on the latest social media buzz. These apps can also include a mobile play-for-fun version of our popular games, as well as casino gaming information, feedback surveys and much more.