David Hasselhoff to introduce his slot machine at G2E

Following the G2E welcome reception party, he will join OpenBet and MX Digital to meet and greet the gaming industry on October 2 between 1.30 and 2.30pm at booth 3965.

Aimed primarily at the bingo and casino markets and available in numerous different skins, the main concept of the games will be to help The Hoff’s character along his quest of becoming a millionaire celebrity, including twists along the way. Various free spins and a super wild feature will also boost player retention and chances of winning the main prize.

The Hoff will be united with various other celebrities on the OpenBet platform, including the rest of the cast of Baywatch and Hulk Hogan. Partnering with companies such as MX Digital, allows OpenBet to ensure that its content remains fresh and gives access to a world of showbiz celebrities.

David Loveday at OpenBet commented: "The Hoff brand was an instant success with OpenBet casino and bingo customers. His iconic character lends itself perfectly to a wide range of players who enjoy playing celebrity-endorsed games. Working with the very best partners in the industry enables us to bring fresh, innovative and, most importantly, fun content to our customers."

Actor, singer and producer David Hasselhoff added: “I am really excited to be working with the gaming industry. With the OpenBet and MX Digital team, we’ve created two great looking games that should excite players around the world.”

Ike McFadden, director of business at MX Digital, said: "There is a real market for celebrity endorsed content and they don’t get much bigger than The Hoff. We have worked closely with David to create some truly engaging content and are confident that his larger than life personality will be easily transferred into these compelling online casino games."