Bally’s Virtual Racing NASCAR to make its worldwide debut in Las Vegas

Bally’s Elite Bonusing Suite Virtual Racing promotional tool has already been a huge hit, creating floor-wide excitement on casino floors across America, driving coin-in, carded play, new player’s club signups, and tremendous excitement. Now – for the first time – Virtual Racing will feature a NASCAR-themed car racing event that lets players actually choose their favorite driver and cheer him across the finish line.

Players will select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick,  Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from the touch-screen on the iVIEW or iVIEW Display Manager (DM) player-user-interface on each of South Point’s slot or video-poker machines.

Players who select the winning driver will split a guaranteed prize pool of us$ 20,000 in bonus credits daily during the promotion. The NASCAR races will happen every Monday through Thursday during the month of October at 3:30, 4:30, 7:30, and 8:30 p.m. The South Point is giving away us$ 380,000 during this first-of-its-kind floor-wide promotion.

South Point patrons who are members of The Club at South Point and earn 50 points on their player’s club cards within one hour of each race will be eligible to participate in the virtual NASCAR races. The virtual-racing events are available on all of the South Point’s gaming machines – without interrupting game play.

“Our mission is to give players a rewarding gaming experience, and we are doing that once again as the first casino in the world to offer the excitement of Bally’s Virtual Racing NASCAR,” said Michael Gaughan, owner of the South Point Hotel, Casino & Spa. “We like to stay at the forefront of gaming technology while offering our guests something completely new to the market. There is nothing like the excitement of NASCAR and we are thrilled to be bringing it to players on Las Vegas Boulevard.”

Earlier this year, the South Point became the first Las Vegas property to use iVIEW and iVIEW DM with the Elite Bonusing Suite applications to enable interactive, floor-wide player-bonusing applications such as instant slot tournaments, Virtual Racing events, and U-Spin real-time bonusing.

“We’re thrilled to partner with Bally Technologies again to bring this trailblazing technology to the Las Vegas market and to our patrons,” said Cliff Paige, Director of Slots at the South Point. “Bally’s iVIEW DM really brings the NASCAR races to life and gives our players the chance to take the checkered flag and experience the action and excitement of NASCAR racing.”

The South Point is also using these new systems to enable interactive, floor-wide player-bonusing applications such as U-Spin Bonusing, Lucky Match Bonusing, Dynamic Random Bonusing and DM Tournaments.

“We are extremely proud to continue our partnership with South Point as they continue to build casino excitement and player loyalty,” said Bally Technologies’ CEO Richard Haddrill. “This will be the first casino anywhere to bring the power of the NASCAR brand to their floor.”