To license several of its brands for the lottery industry
MDI signs agreement with Zynga at WLS 2012
2012-09-26
Reading time 31 seg
(US).- MDI Entertainment, a subsidiary of Scientific Games Corporation, announced from its booth at the WLA/NASPL World Lottery Summit 2012 that it has signed a multi-year agreement with social game giant Zynga, to license several of its brands for the lottery industry.
The agreement gives MDI exclusive, worldwide rights to provide lotteries with the ability to feature FarmVille, CityVille, Zynga Poker, Zynga Bingo, Zynga Slingo, Words with Friends and Draw Something in their lottery instant and virtual games.
Additionally, lotteries will have access to Zynga-branded 2nd Chance interactive games and 2nd Chance virtual prizes made available by MDI that players can redeem and enjoy in conjunction with their favorite Zynga social games.
A library of highly recognizable Zynga artwork is available for the creation of attention-grabbing instant tickets.
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