A major Spanish media conglomerate
Playtech signs licensing agreement with Mediaset España
2012-09-24
Reading time 39 seg
(UK).- Playtech announced a new licensing agreement with Mediaset España, the largest television network in Spain. According to the deal, Playtech will provide its entire suite of industry-leading products, which includes casino, poker, mobile, bingo, live dealer games, and TV, all operating under a local gaming license.
Given Mediaset España´s expertise in broadcasting, it plans to place a special focus on Playtech’s TV product, capitalising on the mass-market appeal of this platform.
This is a particularly strategic step for both parties, as Mediaset España is listed among Spain’s 35 strongest companies on the main Spanish stock exchange IBEX 35 with a 1.780 mmillion euros market capitalisation to date. In choosing to sign with Playtech, it joins the gaming industry’s leading provider in what is proving to be a tremendously successful market for online gaming.
By signing this agreement, Playtech has positioned itself as a key partner for Mediaset España, launching a new business area designed to complement its already expansive entertainment offer.
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