Michael Bertetto
Bally welcomes new International Marketing Manager
(US).- Michael Bertetto will work alongside the Bally global sales teams developing strategic marketing plans to assist Bally’s growing international efforts and will manage the company’s international media relations.
2012-09-24
Reading time 33 seg
(US).- Michael Bertetto will work alongside the Bally global sales teams developing strategic marketing plans to assist Bally’s growing international efforts and will manage the company’s international media relations.
Prior to joining Bally, he was Brand Marketing and PR Manager with Wynn Las Vegas and Encore. In this role, he managed multiple facets of domestic and international marketing programs including: media relations, collateral development, promotions, media buys, partnerships, sponsorships and advertising creative.
Previous to Wynn, Bertetto worked at R&R Partners, a Las Vegas-based advertising and PR agency. During his six year tenure on the Las Vegas Convention and Visitors Authority account, he collaborated with the integrated team on the “What Happens Here, Stays Here” campaign and launched aggressive PR campaigns in Canada, Mexico and the United Kingdom.
Bertetto has won numerous awards for creative and communications excellence.
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