WMS new My Poker video product to be on display at G2E

The all-new My Poker dedicated gaming machines from WMS, the result of extensive player and market research, incorporate player insights and casino operator feedback to create a differentiated, innovative video poker product that combines player-proven games, specialized hardware for player comfort and personalization capabilities that enable players to customize and enhance their video poker experience.

These unique, new My Poker gaming machines will be launched in the coming weeks at casinos in seven regional gaming markets through an exclusive arrangement with Caesars Entertainment and, as previously announced, in the Las Vegas area exclusively at Station Casinos’ properties.

Familiar game play and pay tables with unprecedented comfort and personalization
Based on the player research conducted by WMS, the My Poker series of games combine player-popular themes and pay tables with optional Feature Bet games, player-personalization capabilities enabled by WMS’ Player’s Life Web Services and a specialty-built poker button panel to provide superior player comfort, better sightlines and enhanced screen visibility.

Both the My Poker Multi-Game Poker and My Poker Winning Streak Poker products enable video poker players to play and customize their favorite game, including Bonus Poker, Double Bonus Poker and Double Double Bonus Poker games, all with the added functionality, customizability and playability designed to enhance a player’s gaming experience. The games can be individualized to create thousands of unique configurations, including personal preferences such as whether they prefer to sort their cards by suit or by high/low, pick from an extensive color palette to personalize the game’s background colors, card art and card size, and deal and draw speed to elevate the player experience.

WMS’ unique Player’s Life-enabled features allow players to save their personal settings, so that when they return to the casino and log into the game using their own unique user name and password their personalized poker preferences will automatically be restored. Additionally, the Player’s Life-enabled features provide players access to their personal play history online, including statistics, leader board rankings and other information to track their progress over time.

Allon Englman, VP and Design Chief of WMS, said, “Working with our casino customers and groups of video poker players, we were able to determine what improvements true-blue poker players really valued. From those insights, we were able to create a new video poker platform that delivers new advanced digital features, including 14 unique customization factors, hardware features that represent an upgrade over existing products and a series of games that provides today’s discerning players with an elevated video poker experience. Our unique My Poker product allows players to individualize their poker experience, track their play history, access exciting new features online and experience enhanced comfort through an ergonomic footrest, a padded armrest and our custom-built poker button panel that’s closer to the screen to maximize visibility. We listened to our customers and their players and have created a suite of video poker games and an improved video poker gaming experience that will keep players coming back time and time again.”

Englman also noted, “By working together with our customers, we created a customized approach for Station Casinos and Caesars Entertainment that allows their players to automatically log in when they insert their player card into the gaming machine and enjoy all of the individualized features that make My Poker a unique and exciting new option for video poker players. Additionally, by logging onto the Caesars Entertainment or Station Casinos web site, players will be able to locate and use a play-for-fun interactive version of the games to sharpen their skills through engaging interactive play online prior to the commercial launch of the casino-based games.”

The unique new My Poker video gaming product, along with more than 100 other new products will be on display at G2E 2012, booth number 1118.