Spain: ONCE opens to Europe with the marketing of a new game

(Spain).- The first ONCE exports its social model and management games to Europe to join the marketing of a new European lottery, the Eurojackpot, similar to a lottery euromillions having weekly boats between 10 and 90 million euros.

2012-09-17

Spain

Reading time 1:33 min

(Spain).- The first ONCE exports its social model and management games to Europe to join the marketing of a new European lottery, the Eurojackpot, similar to a lottery euromillions having weekly boats between 10 and 90 million euros.

“The incorporation of an international lottery ONCE intended as "an income source to continue working and reaffirming social work aimed at people with disabilities," said Grau.

As explained last week the delegate of the National Organization of Spanish Blind (ONCE) in Catalonia, Xavier Grau, this organization sells exclusively in Spain the new game "Eurojackpot", marketed in Germany, Holland, Denmark, Estonia, Slovenia, Italy and Finland, in order to offset the fall in revenue suffered ONCE since 2001 and to bring to Europe the social management and responsible gaming.

The incorporation of an international lottery ONCE intended as "an income source to continue working and reaffirming social work aimed at people with disabilities," said Grau.

The new "Eurokjackpot, consisting match five numbers and two 'suns' on a combination of 50 numbers, are marketed through the traditional sales and coupons at gas stations, tobacconists, newsagents and other institutions approved by the ONCE.

The draw takes place every Friday in Helsinki (Finland) and is broadcast in Spain through the web www.juegosonce.com at 23 hours, and is in direct competition with the euromillions distributing State Lotteries.

ONCE has begun marketing this new European lotto in July, and during the first two months has sold tickets worth 4 million euros, two million each month.

In the coming days launch an advertising campaign called "Every Friday the sun rises" to publicize this new draw, which Grau has been defined as "a new business challenge for ONCE you to make their voices heard in Europe and be part of a network that contributed our sense for good causes applied social gaming market "

ONCE already decided years ago to market the euromillions but received state approval, so Grau has opined that "we arrived a little late for Europe".

The organization of the blind, which has the largest center in Barcelona global and integrated social care for people with visual disabilities, currently has a market share of play in Spain of 7.4% from the sale of their coupons, in its various forms, their instant win, popularly called "scratch", and draws the 7/39 and superonce.