Bally Technologies is driving innovation to G2E 2012

“We will showcase an explosion of content as we combined our expanded game studios and systems engineers with our record-setting innovation to create stunning products across games, systems, and interactive technologies,” said Richard M. Haddrill, CEO of Bally Technologies. “This will be our best G2E ever.”

Ramesh Srinivasan, Bally’s President and Chief Operating Officer, added, “This year should prove to be nothing less than amazing as we unveil our new NASCAR brand – the first license that we have carried across both Games and Systems.”

NASCAR Video Slots
It features a lineup of who’s who in racing royalty – Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. NASCAR is delivered on Bally’s ALPHA 2 Pro Series V22/32 cabinet available with both a life-changing Cash Connection wide-area progressive top jackpot award and stand-alone versions for non-WAP jurisdictions. Players select their favorite driver and the game screens change to reflect that driver’s team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race Bonus.

Virtual Racing NASCAR
Bally extends its NASCAR lineup with Virtual Racing NASCAR. This fast-paced, floor-wide community-bonusing event brings the sights, sounds, and thrill of NASCAR racing to casino floors as players select one of eight famous NASCAR drivers. Players root for their driver as the cars race around the track, with the action showcased on the iVIEW or iVIEW DM player-user-interfaces and CoolSign-enabled displays throughout the casino resort. The ability of iVIEW DM to bring virtual NASCAR races to life alongside slot play in game windows will make this an even more thrilling experience that delivers the excitement of NASCAR racing to any casino, on any slot game, from any manufacturer, anytime − driving increased coin-in, new-card signups and carded play.

Pawn Stars
Bally brings one of the world’s top TV shows to casino floors in Pawn Stars, featuring Rick, grandfather Richard (Old Man), grandson Corey, and Corey’s loveable sidekick Chumlee, from the hit TV series Pawn Stars on the History Channel. Airing in more than 150 countries in 37 languages, Pawn Stars has been rated a top cable show in the United States, Europe and Latin America, and has millions of viewers across the globe. The game begins when a player chooses their favorite character from the show. Selling and negotiating adds excitement during the Negotiation Bonus, where players choose one of five items to sell and then negotiate with the Pawn Stars for credit awards. With its giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-‘em features, and iDeck interaction, this game promises to be as popular as the show itself.

For-sale game content driven by 11 new play mechanics
The Pro Series cabinets’ for-sale game portfolio is turbo-charged this year as Bally unveils a host of new games featuring engaging play mechanics, clever themes, and animated graphics that deliver an exceptional play experience. From must-hit standalone progressives, multipliers and entertaining new features that take wilds, stacked reels, free games, Quick Hit, Hot Zone, and iDeck to the next level, the content for Bally’s Pro Upright, V32, Curve, and Stepper cabinets kicks the fun into high gear.

Must-see core for-sale titles include Sumo Kitty, wrestling up plenty of fun with the Super Hot Zone play mechanic. The delightful devils in Triple Trouble deliver a rewarding play experience in a classic Bally theme. Bally’s first 100-line game, Spirit, engages players with Locking Wilds and rich Native American graphics. Star Signs, on the innovative Pro Curve cabinet, offers players the chance to choose their zodiac sign to theme the game.

Systems business excites players
At G2E, Bally will showcase new features and functionality in its core slot-management systems ACSC and SDS. SDS works across Windows and UNIX, offering operators of all sizes a choice of platforms. Its extensive systems product portfolio provides casino operators with one-stop-shopping for solutions necessary to manage casino resorts.

Visitors to Bally’s G2E exhibit will be able to see live demonstrations of iVIEW DM, the award-winning picture-in-picture-style player-user-interface that enables gaming operators to choose where on the game they want to display player information and bonusing promotions. iVIEW DM delivers a full interactive experience that can highlight the resort’s amenities and venues – functioning as a kiosk at the slot machine.

Elite Bonusing Suite
G2E attendees will see first-hand how iVIEW DM, when coupled with the Elite Bonusing Suite’s DM Tournaments solution, enables powerful, floor-wide slot tournaments on any manufacturer’s touchscreen-enabled gaming devices. Earlier this year, DM Tournaments made it possible for one California casino operator to host the “World’s Largest Slot Tournament” with the “Most Machines Running the Same Game Simultaneously” at the same venue.

Virtual Racing, the group-start promotion that lets players select a winning NASCAR race car, horse, or other contest-driven event, will be a standout in Bally’s G2E booth. Casino operators have used Virtual Racing to generate tremendous excitement on the gaming floor, driving coin-in, carded player, and new player’s club signups.

Service Tracking Manager
Taking center stage in Bally’s systems display will be Service Tracking Manager, the leading-edge automated dispatch and alert system that enhances customer service by routing messages from Bally’s suite of systems products. From managing the slot floor, reviewing table-game alerts, identifying premier patrons, notifying casino hosts, and enrolling “hot” players, Service Tracking Manager takes the efficiency of casino operations to new heights by monitoring, managing, executing, and providing statistical analysis. Service Tracking Manager, which has enhanced and optimized casino operations in one of the world’s largest casinos, interfaces with handheld smart devices such as iPhone and iPad for faster routing of casino-floor personnel to patrons.

Bally Interactive provides a single view of the player
At G2E 2012, Bally will showcase its full suite of interactive solutions including the Bally Mobile platform for concierge casino apps and mobile websites; its open iGaming platform that enables casinos to deliver play-for-free and wager-based poker, table games, video slots, and sports betting and choose from best-of-breed content; and a library of interactive games based on proven casino-gaming content.

Operators can conduct marketing, bonusing, data tracking and collection seamlessly, enabling them to understand and market to their players in ways never before possible. Players can play the same games, receive the same bonuses, and earn the same points on the casino floor, at home, or on the move.

A key differentiating factor for casino customers choosing Bally as a provider of interactive technology is the company’s open architecture and integration of Bally’s iGaming platform to casino operators’ traditional systems.