MDI adds Ghostbusters brand to licensed properties portfolio

The multi-year, exclusive agreement includes rights to assets from the motion pictures “Ghostbusters” and “Ghostbusters 2.” Games can be launched by lotteries in Canada and the United States, its territories and possessions.

“'Ghostbusters’ is a classic, and we’re very pleased to add this iconic film to our licensed brands portfolio,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “The brand is instantly recognizable by all generations of lottery players. Plus, it’s synonymous with fun and the artwork that is available for tickets is outstanding. Whether lotteries choose to launch a Ghostbusters game around Halloween or any other time of year, we anticipate the player response to be extremely positive.”

Assets for this property are plentiful and provide lotteries with excellent choices for creating attention-grabbing ticket art. Available designs include the iconic Ghostbusters logo, Slimer, the Stay Puft Marshmallow Man and the Ecto-1 automobile. The licensed product lends itself well to a variety of fun promotional options, including movie trivia ticket giveaways on radio or TV, promotional product and ticket giveaways at sporting events, and “Ghostbusters” movie watching parties.