Danske Spil chooses OpenBet for sports betting

2012-09-05

Reading time 1:31 min

(Denmark).- OpenBet announced that following a highly competitive tender process, it has been awarded the contract to supply the Danish state lottery, Danske Spil, with the software for the replacement of their sports betting platform which has been in place since 1994.

Danske Spil is the leading sports betting provider in Denmark and OpenBet has been selected as the platform provider to power its new sports betting platform. With OpenBet’s IT framework together with hardware partner Ardenta, it is anticipated that with this hosted solution there will also be a much wider range of product and improved functionality including enhanced in-play betting.

Danske Spil are forming strategic alliances and partnerships with betting providers to replace and upgrade their platforms in order to maintain their competitive advantage. The Danish lottery acknowledged that award of this contract is in line with their strategy of purchasing the strongest systems for each product line.

David Loveday, CEO of OpenBet, said: "This award by Danske Spil, against all other major operators in this field underlines our market-leading position in sports betting and is testament to our work with other lotteries and government-backed betting organisations. As we continue to build our global footprint, this is another building block for the international expansion of OpenBet and further verification of the probity and quality of our proposition.”

"As one of the most technically advanced lottery providers in Europe, this is a flagship project for us and we are confident we have the best product with the most flexible and scalable sports betting platform to enable Danske Spil to continue to strengthen their existing competitive advantage.”, added Loveday.

Jens Aaløse, CEO of Danske Licens Spil commented: "It is our constant ambition to compete at the highest level of the sports betting area. With OpenBet’s platform, we intend to further strengthen our sports betting products with a much wider range of bets and improved functionalities for both pre-live and in-play betting".

“We have performed very well on the sport betting market since the introduction of the new gaming legislation in January 2012, and we are happy to establish that we are the Danes’ preferred sports betting provider,” said Jens Aaløse, CEO of Danske Licens Spil, which operates the company’s sports betting, online poker and online casino offerings.