Thomas Niehenke, COO of the Gauselmann Group, sums the strength in depth that Merkur Gaming offers, “Today more than ever it is essential to have a strong partner at your side with a proven track record. The Gauselmann Group is family-owned and family-managed and thus the management team is completely focused on this long-term strategy of bringing the right gaming solutions to each individual market. The numbers mirror this goal – global turnover topped 1.7 billion euros in 2011 and the number of our staff is over 6,300. We place utmost priority on research and development as the Gauselmann Group plays a leading role in international gaming”.
The company also stressed that this focus on marrying new ideas and technologies will be on display at the G2E. A fine example is the sheer size of the games collection that includes a strong variety of different themes, gripping features, thrilling free games and unique win-line concepts. Thus, players can find the right game that suits them amongst such diversity.
The firm’s spokesman of Executive Management, Rolf Falke, explains a classic example of Merkur Gaming catering for local gaming needs, “We at Merkur Gaming understand how important culture and local tastes are. Naturally we have an abundant games collection that reaches out internationally to players. Our strategy is to combine these global games successes with local games. Our Cantinflas game is a perfect example. Cantinflas was a much-loved actor and comedian in Latin America, the so-called ‘Charlie Chaplin of Mexico’. We have played a major role at the Latin American exhibitions this year and each time our expectations for this game were exceeded. Naturally we are now developing further games around the Cantinflas theme”.
The company’s stylish, durable and ultra-modern cabinets combine the latest technology with the highest quality standards that offer maximum player convenience. The Evolution cabinet is the slant top that caters for special casino flair. The Privilege cabinet is the new wide-screen upright cabinet that includes two 22” monitors for optimum game presentation. The innovative prowess is exemplified in the Highflyer cabinet. This truly unique cabinet is a real ‘made in Germany’ innovation as the second, upper monitor seems to float in mid-air.
Studies have shown that specific players prefer to focus on one monitor only. Such players can choose to focus on the lower monitor or lean back in the specifically designed chair and enjoy a more relaxing gaming experience via the upper monitor. A further player benefit is that the player has a clear, unobstructed view between the monitors around the gaming location. The design of the Highflyer has been such a hit that Merkur Gaming can even offer the cabinet design with just the lower monitor. This cabinet is called the Uno.
Merkur Gaming is a major player in the VLT markets in Italy, the Czech Republic and Slovakia. Peter Amling, the firm’s Managing Director, explained, “VLT / SBG technology is complex and many facets must be perfectly mastered. Gaming and technology must flow constantly together. The amount of development work required to master this technology can be daunting. Not for Merkur Gaming. As the international subsidiary of Germany’s Gauselmann Group, Merkur Gaming fulfils all the requirements to ensure the long-term success in VLT / SBG technology”.
The Merkur Dispenser 100 – the ideal banknote recycler for gaming, change and redemption machines – will naturally be on proud display at the Merkur Gaming booth. This proven modern cash management system can dispense 102 separate notes of three individual denominations. Well over 60,000 such units are in daily operation. It has further developed the Merkur Dispenser 100 to cater for worldwide banknote needs as well as being able to offer the option for ticket-on, ticket-out.
Merkur Gaming will be joined by two further sister companies in Las Vegas. GeWeTe –leading manufacturer of change machines in Germany – will be exhibiting its extremely wide range of money changing and payment systems. edict egaming is the specialist for online gaming platforms and focuses on the development and technical operation of online casino solutions and system platforms in the gaming market. The edict team will be present on the stand alongside GeWeTe.