William Hill and Plaza Hotel & Casino forge long-term partnership

“The commitment of William Hill to cutting-edge technology will only improve our customers'experience," said Tony Santo, president of Play LV, operator of the Plaza Hotel & Casino. "

Under the agreement, the Plaza book will undergo a series of upgrades including new video displays and seating and a redesign of the adjacent bar area. The agreement expands a long-standing relationship between the Plaza and Brandywine Bookmaking, which was one of the three Nevada sports book operators William Hill acquired in June along with American Wagering and Club Cal Neva. Brandywine has operated Lucky's Race & Sports Book at the Plaza since 2008.

In addition, William Hill will provide Plaza customers access to its cutting edge technology, including its mobile sports wagering application. It is the only app approved in the State of Nevada for use on iPhone, iPad, Android and Blackberry devices and a new version of its iPhone and iPad app was recently released. William Hill will also install a self-service wagering kiosk at the Plaza. 

As the oldest continuously operating sports book in Las Vegas, the book at the Plaza has a rich history and terrific reputation as a cornerstone of the property since 1975. “The Plaza race and sports book is known for its terrific customer service and wagering product. We look forward to enhancing the experience with an even better wagering product and great technology,” said William Hill US CEO Joe Asher. “Play LV Gaming and Tamares have done a remarkable job transforming the property and we look forward to continuing to provide the best race and sports betting experience in Downtown Las Vegas for many years to come." 

"We have had a long partnership with Lucky's Race & Sports Book at the Plaza," said Tony Santo, president of Play LV, operator of the Plaza Hotel & Casino. "Our customers have come to expect a high level of customer service and the commitment of William Hill to cutting-edge technology will only improve our customers'experience."