To serve as the ‘official betting partner’
Ladbrokes to sign deal with Valencia FC
(Spain).- Although no official details of the agreement have been released, Ladbrokes would serve as the ‘official betting partner’ for the 93-year-old club throughout the 2012/13 season.
2012-08-06
Reading time 33 seg
(Spain).- Although no official details of the agreement have been released, Ladbrokes would serve as the ‘official betting partner’ for the 93-year-old club throughout the 2012/13 season.
The agreement is similar to the one with football club Espanyol through its Spain-facing LBapuestas brand, signed last month.
February saw Harrow-based Ladbrokes extend its sponsorship of the St Leger horse race by a further three years to take its backing for the oldest of the UK’s five Classic races to a full decade and this latest deal is an attempt to grow its presence in the newly regulated Spanish online sportsbetting market.
One of the most successful top-flight Spanish football teams, Valencia has won La Liga on six occasions, most recently in 2004, although it finished last season’s campaign in third spot a full 39 points behind champion Real Madrid.
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