Amaya signs licensing deal with Betfair
Betfair enables customers to bet at odds sought by themselves or offered by other customers. The company now processes over seven million transactions a day from its four million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy, Denmark and Malta.
“We are pleased to welcome as a customer such a well recognized brand in Betfair,” said Ian Price, Senior Vice President, Amaya Interactive. “We have every confidence that our growing list of leading edge games will enable Betfair to broaden its client base by enhancing overall player entertainment on their Arcade site. We look forward to a long term mutually beneficial relationship.”
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