“ICE is the ideal location to introduce Aruze products to the European market”

Why have you decided to return to ICE now, after four years?
We see ICE as the ideal location to introduce the European market to Aruze Gaming’s award-winning high performing products. Our products have been well received around the world, and we look forward to introducing some of our newest products to this important region. 

What is your opinion about ExCeL as the new venue for the show?
We are enthusiastic to see the response of attendees to the new venue. As with any new venture, there is apprehension with how well it will be received, but we anticipate that this venue will be more enjoyable for the attendees and provide for a better event experience.

What are you preparing for your stand?
We’ve decided to bring some of our newest and best products to ICE this year. We will have a nice mix of our Innovator stepper product line, our award-winning Rich Life head-to-head competitive game, as well as a mix of our G-SERIES video and multi-station products.

What objectives are you planning to accomplish in this exhibition?
First and foremost, we are demonstrating our commitment to the European gaming market.  Secondly, we want to build relations stronger relations within the market and show them our best products in person. Finally, we want attendees to have fun and be engaged by our products. It’s quite rewarding to see the smiles on our players’ faces while they enjoy our games.

What will be the difference between your presentation at ICE 2013 and the Vegas 2012 show?
Our presentation at ICE 2013 will be focused on the European and African markets in size and scope. While our booth space will be smaller at ICE than at G2E, we have elected to bring a nice cross-section of games that will give attendees a solid impression of who Aruze Gaming is as a company.  

What is the present time of Aruze in the major markets of Europe?
We have a growing presence in the European market and look to expand that presence through our efforts surrounding ICE.  

Many European countries already have regulated their online gaming industry and some manufacturers are preparing themselves for the US market. Are you planning to enter this segment?
We are still evaluating this segment of the business and haven’t announced any official plans at this date.

What are your plans for the coming months?
Over the next few months, we expect to launch our widest and deepest product offering in our history. It’s a very exciting time for our customers and their players.  We do not rest in our efforts to provide the most engaging gaming products in the industry, and with G2E and now ICE 2013 on the horizon, we are having fun meeting the challenge.